Benjamin Doyle

Your brain is terrible at storage. It's brilliant at connections, patterns, creativity, ideas in the shower at 2am. But ask it to reliably hold onto that article you read three weeks ago, or that insight from a meeting you definitely meant to write down? Forget it. For me it's especially acute. I...

I wrote this while working in Australia's fastest growing startup, and I shared it to the product and engineering teams. We had been adding more and more defined roles and many of them wanted to implement processes to our workflow, and I was starting to feel like every time someone was trying to...